The biggest winner in UCLA’s upset overtime victory over No. 18 Tennessee? It has to be the university’s sports marketing department. They were getting royally flogged this week for running a controversial advertisement in the Los Angeles Times that showed coach Rick Neuheisel pointing, with copy that proclaimed “The Football Monopoly in Los Angeles is Finally Over.”

Some of the USC fan responses to what Neuheisel is pointing at in the ad: “Our national championship trophies in Heritage Hall,” or “a live mascot and not some stuffed plush powder blue teddy bear roaming the sidelines.”

UCLA fans respond back: “Nope, he’s pointing at the number of NCAA recruiting violations that are about to catch up with the Trojans.”

Three Top 25 teams that drank too much of the hype juice before their season openers last weekend:Virginia Tech, Clemson and Pittsburgh.

Best cutaway shot in college football television coverage last weekend: ESPN cut to UCLA’s Norm Chow and assistants jumping out of their seats in the pressbox after the Bruins scored a touchdown to take a 17-14 lead over Tennessee in the fourth quarter of their Monday night game.

Program suffering the worst successive beat-downs in 2008: Just under eight months after their 41-10 loss to Georgia in the Sugar Bowl on New Year’s Day, Hawaii was pummeled 56-10 by Florida. Ouch.

BCS-buster watch: BYU took care of business with a 41-17 spanking of Northern Iowa … Fresno State whipped Rutgers 24-7, East Carolina upset Virginia Tech 27-22 and Bowling Green knocked off Pitt 27-17.

By the numbers: Graham Harrell (Texas Tech) was 43-of-58 for 536 yards, three total touchdowns (two passing, one rushing) and an interception against Eastern Washington. Max Hall (BYU) went 34-for-41 for 486 yards and three scores (two passing, one running) against Northern Iowa. Mark Sanchez (USC) went 26-of-35 for 338 yards, three TDs and an INT against Virginia. Chase Daniel (Missouri) was 26-of-45 for 323 yards, three TDs and a pick against Illinois. Juice Williams (Illinois) countered Daniel with a 26-of-42, 451-yard, five-TD, two-INT performance.

Worst television production values: The Mountain West Conference’s 3-year-old The Mtn. channel is abysmal. You’d think co-owners CBS (CSTV) and Comcast would invest in some hi-definition cameras and whatever it takes to put on a quality telecast for a national audience now that DirecTV is carrying them, right?

Quick Snap … presented by the 84th Annual East West Shrine Game, Jan. 17, 2009, in Houston, on ESPN2:

How many losing seasons has Notre Dame football suffered in the history of its program?

Be quick and be correct. Send your answer to The first email received with the correct answer wins you a limited edition two-card set of 2008 Rose Bowl Game trading cards.

Last week’s question was: What college football programs have received the NCAA’s “death penalty” since 1965?

The correct answer is: Southern Methodist University.

Top games this weekend and why:
Navy at Ball State (Friday night). The Midshipmen put up crazy numbers on the ground and Ball State puts up crazy numbers though the air … also because my son graduates from Navy basic training this week. I’m proud of you, Zack.
Miami (Ohio) at Michigan. This could be the only game the Wolverines win for Rich Rodriguez in The Big House this year.
Georgia Tech at Boston College. These two teams could be the class of the ACC in ‘08. This game could prove to be huge before the season is over.
Brigham Young at Washington. BYU hasn’t won in Seattle in four tries and there’s never been more pressure to win than this time around.
Central Michigan at Georgia. NFL-bound Dan LeFevour is probably the best QB the Bulldogs will face this year.
West Virginia at East Carolina. Can the Pirates sink another ship from the Virginias?
South Florida at UCF. Hard to believe these are two of the three best teams in the Sunshine State.
Miami at Florida. This used to be one of the best games in the nation, and now the Hurricanes would be happy to be one of the top three teams in Florida.
Stanford at Arizona State. If Jim Harbaugh is really working magic in Palo Alto, then here’s a real Pac-10 test.

Upset Specials: (1-2 last week). This is really a crap shoot because there aren’t many reasonable choices this early in the season when most of the BCS teams load their schedule with patsy games. This is all about going out on a limb: Central Michigan over Georgia, Cincinnati over Oklahoma, Miami over Florida, and Southern Miss over Auburn.